| Job Description & c, p0 p+ F" H/ {) C
- Purpose Of The Post:
1 ?& E* `, T( v& c4 ]! H3 m - To establish, lead, develop and promote the marketing team internationally in support of corporate success
- | B; ^. ^; k2 I- ]' x - To formulate and implement effective strategies for: developing innovative programmes internationally, particularly for China’s Market, building business activity, managing resources efficiently and effectively and, generating income and profit
6 B: b# S0 }' T8 t. V; T. u6 r+ W, s - Responsible To: Director of UUCL$ J: a* t1 l' K2 m+ e! B. U
- Key Tasks
* i, T) M. B/ i7 @ Strategic Planning/operational Management
6 D/ @# G" S% g - To play a full role in the consideration, development and delivery of UUCL’s marketing strategy and planning7 G O# x8 y/ ~
- To lead innovation in all aspects of the Marketing team’s business activities
7 ^8 ]5 P* X; N) w7 }( [' z: o - To undertake other duties commensurate with the level of the post as the Director of UUCL shall from time to time determine.4 ]& Q9 W8 h% a6 ]4 l3 l
Performance Management
7 G' w4 D! p. d1 I6 { - To prepare plans and budgets for the Marketing programme in accordance with UUCL’s budget and corporate plan0 ^4 a1 r r' B! ~7 O5 d8 ~
- To foster and stimulate innovation and profit-generating activities in the Marketing
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& M+ g7 X4 l/ w - To oversee the management and operation of all the business projects0 _6 t4 m/ t0 [' ]- Z# r7 w7 Q
- To effectively manage business issues within the Marketing, working within the policies and procedures approved and monitored by UUCL
4 g c" `( `( b - To make a significant contribution to UUCL’s strategic direction and outcomes through team work: F; c% N Y2 H/ p5 n
People Management
\; w/ s3 @$ F4 `# W/ | - To ensure the effective utilisation and development of all allocated resources: staff, money, facilities and equipment! L+ h+ P/ z5 }* X* {- Z9 t
- To recruit, lead and develop the Marketing team. Z) ]% Y0 D: T4 e5 l) a
- To play a key role in the development of corporate culture and behaviour change to support UUCL mission6 U! |: _. ~7 |" I e
- To encourage and co-ordinate staff development to meet the overall needs of the Marketing team in the context of its development.- L. E" B& k$ C$ y
Person Specification Key to abbreviations E Essential D Desirable AF Application Form INT Interview CRITERIA CATEGORIES E/D AF/INT 1. Qualifications/general experience A good first degree or master degree in UK or/and China D AF Management experience in a multi-disciplinary environment , particularly both in UK and China E AF/INT 2. Skills, Knowledge and Abilities The ability to support major strategic initiatives in supplying relevant projects to meet the needs of employers and customers. E AF/INT Strategic management, planning and organisational skills with the ability to translate objectives into action in a timely fashion E INT The ability to manage a substantial budget and an innovative approach to effective resource management E AF/INT In depth understanding of Asia-pacific market trends and the ability to manage and direct change E INT The latest knowledge of Chinese outbound tourism market E INT High level of oral communication skills both in English and Chinese E INT People Management and leadership skills E AF/INT Self-sufficiency in IT including E-mail E AF/INT Organisational and Process Skills E INT Negotiating and Diplomatic skills D INT 3 Other requirements Record of Achievement in previous employment E INT Flexibility & Adaptability E INT Self-motivated with an ability to work without constant supervision E INT Chinese-mother language E INT High proficiency in English E AF/INT UK or EU driving licence Job Type: Full-time Salary: £25,000.00 /year Job Location: # F) x9 ]4 X* B1 z9 l
- Edinburgh
0 |& x4 u1 q3 k( ?8 E Required education:
, n3 h& V1 Z$ J9 b) R6 ~2 f2 s - Bachelor's2 r, L, d& N' o+ `. b2 n% G
Required experience:
4 _' U2 e9 D; Z; m - Office Administration: 1 year
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Required licence or certification:
& f; u* }7 z) G; z l8 B - UK or EU
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