| Job Description : t3 y2 }3 k% h* F- A2 g
- Purpose Of The Post:- |0 ?; h g) E0 y) d
- To establish, lead, develop and promote the marketing team internationally in support of corporate success
/ j, \2 g2 N$ M& B7 w) w$ U, x - To formulate and implement effective strategies for: developing innovative programmes internationally, particularly for China’s Market, building business activity, managing resources efficiently and effectively and, generating income and profit
* ~ {6 z7 I( J! [# D j - Responsible To: Director of UUCL& Y8 x1 W; }* Q/ S+ S3 J
- Key Tasks; w$ d+ e, H( f" t( v$ R- W i
Strategic Planning/operational Management 2 R* q2 X2 X+ _( }
- To play a full role in the consideration, development and delivery of UUCL’s marketing strategy and planning" x, L2 _# W0 @; \
- To lead innovation in all aspects of the Marketing team’s business activities2 r* ]( o( z. c- @ L# S6 o
- To undertake other duties commensurate with the level of the post as the Director of UUCL shall from time to time determine.
, U4 t3 C2 k* P( c Performance Management 3 f4 _2 j1 E% w7 w
- To prepare plans and budgets for the Marketing programme in accordance with UUCL’s budget and corporate plan
3 R! v* z% a9 y) X- _# w! l0 o9 _ - To foster and stimulate innovation and profit-generating activities in the Marketing
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" X ?3 }( t c - To oversee the management and operation of all the business projects. `* H- g& P0 {
- To effectively manage business issues within the Marketing, working within the policies and procedures approved and monitored by UUCL4 g" S: G* o3 ^8 r# F
- To make a significant contribution to UUCL’s strategic direction and outcomes through team work, w2 _: a2 C: W' ]+ ~: U
People Management 7 Z( h8 H/ Q" k: X' [$ Z# ^7 p
- To ensure the effective utilisation and development of all allocated resources: staff, money, facilities and equipment- G2 W& m9 ^5 R+ @7 a& L
- To recruit, lead and develop the Marketing team \' @! a; C5 v: m" w# w+ U: g
- To play a key role in the development of corporate culture and behaviour change to support UUCL mission
+ f5 m* M% Q# M+ J6 z& | - To encourage and co-ordinate staff development to meet the overall needs of the Marketing team in the context of its development.
6 }! A- R; Z6 U3 Z) u Person Specification Key to abbreviations E Essential D Desirable AF Application Form INT Interview CRITERIA CATEGORIES E/D AF/INT 1. Qualifications/general experience A good first degree or master degree in UK or/and China D AF Management experience in a multi-disciplinary environment , particularly both in UK and China E AF/INT 2. Skills, Knowledge and Abilities The ability to support major strategic initiatives in supplying relevant projects to meet the needs of employers and customers. E AF/INT Strategic management, planning and organisational skills with the ability to translate objectives into action in a timely fashion E INT The ability to manage a substantial budget and an innovative approach to effective resource management E AF/INT In depth understanding of Asia-pacific market trends and the ability to manage and direct change E INT The latest knowledge of Chinese outbound tourism market E INT High level of oral communication skills both in English and Chinese E INT People Management and leadership skills E AF/INT Self-sufficiency in IT including E-mail E AF/INT Organisational and Process Skills E INT Negotiating and Diplomatic skills D INT 3 Other requirements Record of Achievement in previous employment E INT Flexibility & Adaptability E INT Self-motivated with an ability to work without constant supervision E INT Chinese-mother language E INT High proficiency in English E AF/INT UK or EU driving licence Job Type: Full-time Salary: £25,000.00 /year Job Location:
' e M( `7 O9 N- b% C - Edinburgh
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Required education: 8 h% O* M H: N9 a: \
- Bachelor's
( I, N0 ]' }6 _2 ^9 o Required experience:
2 n1 {* ?" t! a8 f+ k8 M - Office Administration: 1 year3 e( n: a* S$ t: g4 ~
Required licence or certification: 4 V7 s4 l% `# `( N, }$ s8 ~
- UK or EU7 R: r1 `0 @) ]: u9 x0 w" ]" `2 c
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