Job Description
) A& X k& R. e# C6 J - Purpose Of The Post:9 o: \7 I3 Q/ H
- To establish, lead, develop and promote the marketing team internationally in support of corporate success- j( u, H9 J. U, K. E7 P
- To formulate and implement effective strategies for: developing innovative programmes internationally, particularly for China’s Market, building business activity, managing resources efficiently and effectively and, generating income and profit) i/ W6 ]: O+ j: U+ K/ _( y
- Responsible To: Director of UUCL
. c2 Y( w# d# n1 A- E8 @ - Key Tasks2 V& a9 i; Z; A; |
Strategic Planning/operational Management ; @3 D, [; h2 K4 n5 e+ i
- To play a full role in the consideration, development and delivery of UUCL’s marketing strategy and planning
# L' {4 s0 d* @( p1 \ - To lead innovation in all aspects of the Marketing team’s business activities* o5 l6 t6 ` Z# Y/ Q7 u
- To undertake other duties commensurate with the level of the post as the Director of UUCL shall from time to time determine.
* r" W4 P+ V3 `8 W! M5 H Performance Management 5 p/ _$ a$ ~' l; l" K7 D
- To prepare plans and budgets for the Marketing programme in accordance with UUCL’s budget and corporate plan: t7 K$ r6 d" r& K6 I/ p/ Q7 \
- To foster and stimulate innovation and profit-generating activities in the Marketing: {. L8 O0 O1 h8 [4 o
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- To oversee the management and operation of all the business projects3 \$ s+ _( m- C( s% Y+ A! q' a
- To effectively manage business issues within the Marketing, working within the policies and procedures approved and monitored by UUCL5 q& O2 F# v, h& M5 L' ]1 }; |
- To make a significant contribution to UUCL’s strategic direction and outcomes through team work
, H0 v8 e9 \) W+ E! A* E6 f People Management ' ]- E1 N# A }8 w
- To ensure the effective utilisation and development of all allocated resources: staff, money, facilities and equipment1 R6 P9 M' }- R- t' @9 m
- To recruit, lead and develop the Marketing team2 K) o* K; o) K, N: c4 |( x; [
- To play a key role in the development of corporate culture and behaviour change to support UUCL mission4 g/ u$ |% j& e" V; y
- To encourage and co-ordinate staff development to meet the overall needs of the Marketing team in the context of its development.
% [" Q; J5 W0 h. p0 _7 e4 ~( ? Person Specification Key to abbreviations E Essential D Desirable AF Application Form INT Interview CRITERIA CATEGORIES E/D AF/INT 1. Qualifications/general experience A good first degree or master degree in UK or/and China D AF Management experience in a multi-disciplinary environment , particularly both in UK and China E AF/INT 2. Skills, Knowledge and Abilities The ability to support major strategic initiatives in supplying relevant projects to meet the needs of employers and customers. E AF/INT Strategic management, planning and organisational skills with the ability to translate objectives into action in a timely fashion E INT The ability to manage a substantial budget and an innovative approach to effective resource management E AF/INT In depth understanding of Asia-pacific market trends and the ability to manage and direct change E INT The latest knowledge of Chinese outbound tourism market E INT High level of oral communication skills both in English and Chinese E INT People Management and leadership skills E AF/INT Self-sufficiency in IT including E-mail E AF/INT Organisational and Process Skills E INT Negotiating and Diplomatic skills D INT 3 Other requirements Record of Achievement in previous employment E INT Flexibility & Adaptability E INT Self-motivated with an ability to work without constant supervision E INT Chinese-mother language E INT High proficiency in English E AF/INT UK or EU driving licence Job Type: Full-time Salary: £25,000.00 /year Job Location:
; f5 Z% x2 | e0 }- |; I - Edinburgh
2 ~' O8 w8 F7 Y$ P' U0 J3 H! h Required education: 2 d9 E+ ^/ U' n, C, f- I
- Bachelor's
1 X2 |: L" C% W) X Required experience: ; k2 z% w2 J9 I1 P' J& c, Q4 x
- Office Administration: 1 year, C2 U: j" r6 R, S& e" h. R
Required licence or certification: ; \+ F8 X- u% O7 o
- UK or EU" q% ]/ R, J5 N/ T
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