Job Description
2 t% I0 z/ R% T. G7 V8 ^ - Purpose Of The Post:
9 j4 I q" v1 E+ Z* _ - To establish, lead, develop and promote the marketing team internationally in support of corporate success4 f# t1 y+ o. b# i" n
- To formulate and implement effective strategies for: developing innovative programmes internationally, particularly for China’s Market, building business activity, managing resources efficiently and effectively and, generating income and profit
( k* V5 s1 h7 h& L- v) x' p; { - Responsible To: Director of UUCL; d" `' d0 E# ]6 R. X0 ?+ z* P
- Key Tasks
: L1 t @$ C% |* Y. N1 A Strategic Planning/operational Management # ^ ~0 ?6 z: u: E8 m8 s
- To play a full role in the consideration, development and delivery of UUCL’s marketing strategy and planning
+ _6 a) J) s6 H6 \/ A4 w( H - To lead innovation in all aspects of the Marketing team’s business activities" w) q4 f9 t2 t- y# g3 P0 Y
- To undertake other duties commensurate with the level of the post as the Director of UUCL shall from time to time determine.
. k' ?/ F+ \/ H9 z* ~" C Performance Management
0 N5 j9 p- a/ r) [- o - To prepare plans and budgets for the Marketing programme in accordance with UUCL’s budget and corporate plan8 @0 H% [( I+ [& r' \# i' J
- To foster and stimulate innovation and profit-generating activities in the Marketing
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. e; B0 {7 j) v - To oversee the management and operation of all the business projects6 X' Y+ O# O$ o/ |
- To effectively manage business issues within the Marketing, working within the policies and procedures approved and monitored by UUCL
% l! K& u4 K0 b7 J2 [$ U$ [! Z - To make a significant contribution to UUCL’s strategic direction and outcomes through team work
" c4 y$ j I% n6 F2 ~- @7 T: b People Management ( B9 P8 @* k; l% K: m- C% U
- To ensure the effective utilisation and development of all allocated resources: staff, money, facilities and equipment
% L3 C. e0 c. ^ - To recruit, lead and develop the Marketing team
2 r! X! A& w! G. C& Y) R% V5 @ - To play a key role in the development of corporate culture and behaviour change to support UUCL mission1 F9 m$ Q7 a# A) s0 ?: X
- To encourage and co-ordinate staff development to meet the overall needs of the Marketing team in the context of its development.
* v- r% }6 J, I9 F, N Person Specification Key to abbreviations E Essential D Desirable AF Application Form INT Interview CRITERIA CATEGORIES E/D AF/INT 1. Qualifications/general experience A good first degree or master degree in UK or/and China D AF Management experience in a multi-disciplinary environment , particularly both in UK and China E AF/INT 2. Skills, Knowledge and Abilities The ability to support major strategic initiatives in supplying relevant projects to meet the needs of employers and customers. E AF/INT Strategic management, planning and organisational skills with the ability to translate objectives into action in a timely fashion E INT The ability to manage a substantial budget and an innovative approach to effective resource management E AF/INT In depth understanding of Asia-pacific market trends and the ability to manage and direct change E INT The latest knowledge of Chinese outbound tourism market E INT High level of oral communication skills both in English and Chinese E INT People Management and leadership skills E AF/INT Self-sufficiency in IT including E-mail E AF/INT Organisational and Process Skills E INT Negotiating and Diplomatic skills D INT 3 Other requirements Record of Achievement in previous employment E INT Flexibility & Adaptability E INT Self-motivated with an ability to work without constant supervision E INT Chinese-mother language E INT High proficiency in English E AF/INT UK or EU driving licence Job Type: Full-time Salary: £25,000.00 /year Job Location:
: f1 C5 f/ t5 }' g. B3 Y/ I' W# k - Edinburgh
( L- h& a5 k+ u8 z. i; Q# I' ~" x! m Required education:
& T* J$ V$ `' |9 u. `1 \* U1 W - Bachelor's
) l) ^# n6 f% w: ~ ^ Required experience: v. I) t/ f% N
- Office Administration: 1 year! s" Q1 R/ E3 T Q& Y& ]
Required licence or certification: 2 v1 `% }( ^5 L
- UK or EU
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