Job Description
; q- h1 R# Y" [# y% _' E, g! ^4 z - Purpose Of The Post:
( ]" ^; D- S, _6 O* C, H - To establish, lead, develop and promote the marketing team internationally in support of corporate success) I' u; X: f/ U9 `: V/ d" A
- To formulate and implement effective strategies for: developing innovative programmes internationally, particularly for China’s Market, building business activity, managing resources efficiently and effectively and, generating income and profit- r- ]5 t2 @/ K; Y5 P
- Responsible To: Director of UUCL5 n) M; X' V+ z1 ^
- Key Tasks! \0 d8 k& N: n- z7 r
Strategic Planning/operational Management " `' I* ]) l+ @1 a* C4 R
- To play a full role in the consideration, development and delivery of UUCL’s marketing strategy and planning
+ `5 C6 [, L7 }0 K! x - To lead innovation in all aspects of the Marketing team’s business activities/ o; r( _! r: ^7 `. Y) T
- To undertake other duties commensurate with the level of the post as the Director of UUCL shall from time to time determine.! q& Y1 Q! H4 S9 K8 T0 w
Performance Management . n0 D4 J$ B# |
- To prepare plans and budgets for the Marketing programme in accordance with UUCL’s budget and corporate plan. g7 a# B3 [! ~, p; T! P. s K1 P Z
- To foster and stimulate innovation and profit-generating activities in the Marketing; X( l' E% W' J7 f5 C
! ~6 q( _# G3 P/ i% ~, ~ - To oversee the management and operation of all the business projects4 T# K2 ^) Z2 D5 n) V2 w
- To effectively manage business issues within the Marketing, working within the policies and procedures approved and monitored by UUCL5 X. y- N m: u* Q
- To make a significant contribution to UUCL’s strategic direction and outcomes through team work9 l5 j" P5 v4 S$ e
People Management ! R ^0 A4 Q) [' x% A+ S
- To ensure the effective utilisation and development of all allocated resources: staff, money, facilities and equipment/ C; m3 n% T; [% E; N
- To recruit, lead and develop the Marketing team* s7 f; N! r) Y/ G
- To play a key role in the development of corporate culture and behaviour change to support UUCL mission; G; Q- ?6 l4 f# p
- To encourage and co-ordinate staff development to meet the overall needs of the Marketing team in the context of its development., w- k( L. a5 i; Z
Person Specification Key to abbreviations E Essential D Desirable AF Application Form INT Interview CRITERIA CATEGORIES E/D AF/INT 1. Qualifications/general experience A good first degree or master degree in UK or/and China D AF Management experience in a multi-disciplinary environment , particularly both in UK and China E AF/INT 2. Skills, Knowledge and Abilities The ability to support major strategic initiatives in supplying relevant projects to meet the needs of employers and customers. E AF/INT Strategic management, planning and organisational skills with the ability to translate objectives into action in a timely fashion E INT The ability to manage a substantial budget and an innovative approach to effective resource management E AF/INT In depth understanding of Asia-pacific market trends and the ability to manage and direct change E INT The latest knowledge of Chinese outbound tourism market E INT High level of oral communication skills both in English and Chinese E INT People Management and leadership skills E AF/INT Self-sufficiency in IT including E-mail E AF/INT Organisational and Process Skills E INT Negotiating and Diplomatic skills D INT 3 Other requirements Record of Achievement in previous employment E INT Flexibility & Adaptability E INT Self-motivated with an ability to work without constant supervision E INT Chinese-mother language E INT High proficiency in English E AF/INT UK or EU driving licence Job Type: Full-time Salary: £25,000.00 /year Job Location: 6 e4 V0 ^* s3 o% [3 f: @0 d9 x
- Edinburgh0 e+ C4 r, N+ x F; @$ o5 B4 W
Required education:
7 |( _) a! u6 l0 N2 ? - Bachelor's; y3 K! |' l' V
Required experience:
) w# \! |6 k, R" f+ n* g; A - Office Administration: 1 year+ b" r9 h6 [. |$ ^! H
Required licence or certification: - p* L, e4 ~; V9 S/ d$ P' k) R
- UK or EU
: Q: L \; @0 | |